An article by Paul Diepenbroek & Dorrian Aiken – Jan 2021

“The biggest problem with communication is the illusion that it  has taken place.”  – George Bernard Shaw 

Throughout history, the greatest speeches may have been delivered with style, their  substance resonating and their impact inspiring change. Winston Churchill, with “We  shall fight on the beaches” to Martin Luther King Jr., with “I have a dream” and Nelson  Mandela, with “I am prepared to die.” These leaders spoke from a selflessness 

designed to create a shift in perspective and open new possibilities.  

If you want to lead effectively, you cannot do so without becoming an outstanding  communicator. Effective communication is arguably the most vital attribute one can  master to fully engage an organisation and catalyse excellence. 

Whereas self-awareness and learning agility address a leader’s relationship with  reality, communication (along with influence) affords interaction with their world, thereby predicting sustained success. So say Dethmer et al (2014:61) when describing  the 12 commitments for conscious leadership. Yet, effective communication is  paradoxical in that it is often mistakenly associated with the content being conveyed.  How a message is conveyed and the meaning attached to the message leaves the  content open to interpretation – interpretation determined by the perspective of  those party to the conversation. This is all about context.

Read the full article here.